What it Means to be an “Iconic Brand”

When you think of “iconic brands” what are some companies that come to mind?

FedEx, Coca-Cola, Amazon, Apple, Disney? Perhaps it’s more of a generation or global thing where recognizable brands take on different annotations. But, regardless of how you recognize them, there are a bunch and they’ve all established that label for good reasons.  

So, what makes a brand iconic?

Usually, it’s a sign of success and sustainability, and longevity. Iconic brands achieve their status because they carefully adapt their visual and verbal identity to tell their customers a unique story. In most cases, it is something that is instantly recognizable and easy to pinpoint with nothing but color, shape, or a logo. Iconic brands are cultural phenomena that influence loyalty in their customers or fans as well as establishing an emotional attachment that resonates throughout their lives.  

For HYCU, this is what we aspire to be.

When someone sees our name, logo, or the color purple, we want to be instantly recognizable. We want people to say “hey, that’s HYCU, the company that simplifies multi-cloud data protection and is making the world a safer place.” I’m confident that we will get there. Our global leadership team is confident that we will get there too.

At our recent Global Leadership Summit, we introduced the “new HYCU” to members of our global leadership team. A brand redesign, that not only included a new logo, but also a redefined story, a redefined look and feel, and an elevated creative system of a company that was further along and more mature, but still cutting edge and still growing.  

When we posed the question “what it means to be an iconic brand” to members of our global leadership team, this is what they had to say:

“What makes HYCU an iconic brand is its boldness. To be able to see what backup has been like over the last couple of decades - a slow iteration of innovations from platform to platform.  HYCU has said that we are not going to do that. We are going to deliver a single service, an experience that can protect data everywhere and anywhere. And to have the boldness to execute that is what makes the product, the brand, the company an iconic brand.” Andy Fernandez, Director, Product Marketing in Product

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“What makes HYCU an iconic brand from a sales perspective is what I am hearing from my customers. It is how we do business and how we nurture our relationships with our customers and how we are making a difference with data backup.” Mila Savičević, Territory Sales Manager in Sales

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“What makes HYCU an iconic brand is the purple and the mission.” Kim King, Senior Director, Product Marketing in Product ‍

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“What makes HYCU an iconic brand is our heritage and the fact that we live and breathe backup and data protection.” Marko Ljubanović, Director of Sales Engineering in Sales – Customer Experience

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“What makes HYCU an iconic brand is that everyone is focused on over-delivering on customer expectations.” Žarko Kostić, Director of Finance HYCU in General and Administration

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“What makes HYCU an iconic brand is that it will be something that you remember for life.” Damir Dedić, Senior Lead Engineer in Engineering

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“What makes HYCU an iconic brand is that we are building solutions that will change the data protection world.” Gaber Marušič, Director of Engineering in Engineering

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“What makes HYCU an iconic brand is that we do things that make a difference.” Ivan Milijić, Senior Lead Engineer in Engineering ‍

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“What makes HYCU an iconic brand is having something that you recognize today and recognize in the future as well.” Nikola Antić, Manager of Global BDR in Sales

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“What makes HYCU an iconic brand is that it’s simple, it’s fresh and it’s new.” Miran Fučka, VP of Engineering in Engineering

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“What makes HYCU an iconic brand is all of our past achievements and what we plan on doing in the future.” Primož Milič, Director of Quality Assurance in Engineering ‍

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“HYCU is an iconic brand because of all this new technology used for the development of our products and to solve our customer's problems.” Iztok Jug, Director of Engineering in Engineering

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“HYCU is an iconic brand because it does things that no one else does.” Antal Nemeš, Principal Architect in Engineering

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“HYCU is an iconic brand because we make the world safer.” Shreesha Pai Manoor, VP of Customer Success in Sales – Customer Experience

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“What makes HYCU an iconic brand is that we have investors that are investing millions of dollars into us and they know the value of HYCU and that we are going to make a difference in this world.” Say Singhavong, Channel Director, U.S. Federal in Sales

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“What makes HYCU an iconic brand is that we turn our vision into a reality. With a good vision of our products, it allows us to go where we need to go in the future.” Christopher Absalon, System Engineer in Sales – Customer Experience

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“I think what makes HYCU an iconic brand is that we have a mission that is larger than our own self-interest. We have the vision to make the world a safer place and truly improve our customers' lives.” Jim Freeley, Director of Global Campaigns in Marketing

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We’re the world’s fastest-growing multi-cloud data protection company. And we’re still building. Will you be part of our journey and help us become an “iconic brand”?

Be a part of #TeamPurple and set the direction for the future of multi- and hybrid cloud data protection. Visit this page!